el futuro de la comunicación
"Listening is marketing.
Participation is marketing.
Media is marketing.
Conversations are marketing.
Comments are marketing."
dice Brian Solis, blogger en PR 2.0 y President de FutureWorks en un artículo en su blog y en una oficina online que aprovecho para recomendar.
habla de las redes sociales y de la web 2.0, del valor del contenido generado por el usuario, del "participa o muere", del valor del diálogo y la interacción, de la comunicación asincrónica y ubícua, en fin de este futuro de la comunicación que se vislumbra a través de las TICs sociales, que tienen más que ver con la sociología que con la tecnología.
no se trata de comerciar con mensages, sino de relacionar gente y sus experiencias. sin embargo seguimos preparando comunicaciones dirigidas a audiencias ficticias, en vez de comunicarnos con la audiencia real ahi, debajo del podium, enfrente tuyo, a la que hay que escuchar y mirar. ¿luego me sorprendo de que, si lo hago, me escuchen y me miren?
la tecnología sigue aportando herramientas para utilizar con un objetivo en la cabeza. en la medida en que son útiles, valen. la tecnología es para ser útil, nada más que eso: para montar tu propia red, prueba con ning; para saber qué está haciendo la gente, mira en twitter; para ver el imperio de las ideas en otras empresas, empieza por dell; para acelerar las relaciones públicas, intenta shift; en fin lo que sirva.
"What does the future of integrated marketing and communications look like? It’s a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms. The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before. This is how we humanize brands, create loyalty, and earn customer's business."
9 comentarios:
It's very effortless to find out any matter on net as compared to textbooks, as I found this article at this web site.
my site: グッチ 財布
Somebody necessarily help to make seriously posts I'd state. This is the very first time I frequented your website page and up to now? I surprised with the analysis you made to create this particular post amazing. Fantastic process!
Feel free to visit my webpage 激安グッチ
This design is incredible! You definitely
know how to keep a reader amused. Between your wit and your videos,
I was almost moved to start my own blog (well, almost.
..HaHa!) Wonderful job. I really enjoyed what you had to say,
and more than that, how you presented it. Too cool!
my web blog - miumiuoutletshop2013.com
I like the helpful information you provide in your
articles. I'll bookmark your weblog and test again here frequently. I am fairly sure I will be told many new stuff right here! Good luck for the following!
My web site; グッチ 財布
Its like you read my mind! You seem to grasp a lot
about this, such as you wrote the e-book in it or something.
I feel that you just can do with a few p.c. to force the message home a little bit, however instead of that, that is magnificent blog.
A fantastic read. I'll definitely be back.
Here is my web site - http://www.2013airjordanfreeshipping.com
You actually make it appear really easy along with your presentation however I to find this
topic to be really one thing that I believe I'd by no means understand. It kind of feels too complicated and extremely large for me. I'm looking ahead to your subsequent submit, I will attempt to get the hang of it!
My blog ... http://paytaht.com/index.php?do=/blog/69104/in-vogue-tory-burch-wholesale-handbags
I do not drop a comment, however I looked at a few of the comments on this page
"el futuro de la comunicaci�n". I do have a couple
of questions for you if it's okay. Is it only me or do a few of the remarks look like they are written by brain dead individuals? :-P And, if you are posting at additional online social sites, I would like to keep up with you. Would you post a list of all of your shared pages like your Facebook page, twitter feed, or linkedin profile?
Also visit my web-site :: トリーバーチ 靴
Wonderful goods from you, man. I have remember your stuff prior
to and you're just too fantastic. I really like what you've acquired
right here, certainly like what you're saying and the way in which during which you say it. You're
making it enjoyable and you still care for to stay it wise.
I can't wait to read much more from you. That is actually a wonderful website.
Feel free to surf to my webpage - レイバン
Thanks for your marvelous posting! I genuinely enjoyed reading it, you are
a great author.I will make sure to bookmark your blog and will come back in the future.
I want to encourage that you continue your great job, have a nice afternoon!
Feel free to visit my web site christian louboutin outlet
Publicar un comentario