Ayer jueves tuve la oportunidad de asistir a la presentación del informe " Web 2.0: El Negocio de las Redes Sociales", del
Schare es un orador tremendamente atractivo, claro, enfocado, ocurrente y riguroso.
Acaba de publicar el libro “Serious Play: How the World's Best Companies Simulate to Innovate “
"In Serious Play, Schrage looks at the way that companies can use simulations and prototypes to develop innovative products. He argues eloquently that innovation requires improvisation, and that improvisation comes not from specification, but from the models, the prototypes that people "play with" on their way to inventing the better product"
¿ qué tal os suena ?
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